Mobile In-App
Apps account for 89% of mobile media time, with the other 11% spent on websites. Mobile in-app advertising, much like display, can build awareness, influence consideration or drive action through targeted messaging. The difference here is in delivery. These ads are delivered within apps, only on mobile devices such smartphones and tablets.
Target users based on demographics, app behavior, or their physical location
Retarget users who’ve visited your competitors’ locations
Deliver dynamic messaging using a user’s location, the date and time, or even the weather