Connected TV / Over-the-Top

Reach cord-cutters as they stream live and on-demand content through streaming services on nearly any device. Just like with television advertising, connected TV allows you to find customers based on their household’s viewing history. But the power of digital allows you to deliver non-skippable video ads around premium content, and also follow these customers across their other devices and platforms.

• Behavioral traits are identified at the household level– not individual users

• User information can include age, gender, income, app and program behavior, and even behavior from other devices on the same network

• Can retarget across multiple devices