WE SPECIALIZE ON DIGITAL MARKETING, TV AND RADIO BROADCASTING

Since the beginning of his broadcast career in 1995, Luis Cardenas has built sales in major markets from Los Angeles to Alaska, working either as a senior account executive, local sales manager, national sales manager, or digital sales manager. Mr. Cardenas started at Univision, Monterey, working for Danny Villanueva, one of the pioneers of Spanish broadcasting in the US. Mr. Cardenas continued his involvement in managing Spanish radio and TV stations, first as part of Heftell Broadcasting in Los Angeles, which later became Univision Radio. Mr. Cardenas then spent twelve years developing a thorough knowledge of all aspects of the Pacific Northwest market, beginning with the launch of Azteca America in Seattle, WA. He went on to manage national sales for a radio cluster in Portland, OR. He later became the local sales manager for Bustos Media before it was renamed Adelante Media. He was also the national sales manager for KKEI Telemundo, during which time his record sales affected the market such that he gained local and national attention. Mr. Cardenas then made major contributions as the significant producer of new business for Sinclair Broadcasting’s only radio group, located in Seattle, WA. He is now the president of Broadcast By Luis, LLC, which specializes in consulting on digital marketing and TV and radio broadcasting.